AI Insights · Timothy · October 2023
Top 5 Social Apps on Android in Kenya Q3 2023
In Q3 2023, TikTok Lite - Save Data, Facebook Lite, TikTok, Instagram Lite, and Instagram showed varying performance in terms of downloads, revenue, and active users on the Android platform in Kenya.
During Q3 2023, the top five social apps on Android in Kenya – TikTok Lite - Save Data, Facebook Lite, TikTok, Instagram Lite, and Instagram – demonstrated diverse trends in downloads, active users, and revenue. The data, sourced from Sensor Tower, provides detailed insights into the performance of these popular applications.
TikTok Lite - Save Data saw its weekly downloads fluctuate throughout the quarter, starting at around 105K and experiencing a significant dip to approximately 57.6K in mid-July. However, it rebounded strongly, peaking at about 131K in the week of September 18. Active users showed a slight decline early in the quarter, from roughly 2.37M to 2.21M by early August, but later climbed back to around 2.3M by mid-September.
Facebook Lite maintained a relatively stable download rate, starting at approximately 42.8K weekly downloads and peaking at around 86K in mid-September. Active users remained consistently high, hovering around the 2.7M mark throughout the quarter, with a slight increase to about 2.81M in early September.
TikTok displayed steady revenue generation, with weekly earnings ranging between $4.3K and $7.7K, peaking in late June. Downloads fluctuated, starting at around 33K and reaching a peak of roughly 48.4K in mid-July. Active users remained fairly stable, ranging from approximately 1.39M to 1.54M over the quarter.
Instagram Lite experienced a notable increase in downloads, starting at about 27.8K and peaking at approximately 37.6K in early August. Active users showed a positive trend, growing from around 805K at the start of the quarter to about 903K by early September.
Instagram generated modest revenue, with weekly earnings ranging from $44 to $517, peaking in early August. Downloads started at around 31.8K, reaching a high of approximately 38.5K in the week of August 7. Active users fluctuated slightly but remained around the 2M mark, peaking at approximately 2.07M in late September.
For more detailed insights and data, visit Sensor Tower.
